PRESS ROOM

Nothing But The Facts

A team partnership with SigalSport Racing is one of the most unique business building and marketing tools available. Flexible enough to accommodate companies of all sizes and industries, sponsorship in the Trans Am Series with SigalSport Racing can energize your company, brand and customers to grow your business.

Why Motorsport Marketing?

  • The only form of sports marketing that allows a team to assume the sponsor’s brand identity.

  • BRAND LOYALTY - sponsor’s participation positively affects purchase intent among nearly 75% of fans*

  • B2B MARKETING - facilitates relationship building and networking away from the office and competitors.

  • National and international brand exposure with opportunities for activation and VIP entertainment in regional markets.

  • Participation with other established brands in the same sport elevates the perception of your own brand image.

 

*Performance research, Race Stat race fan survey

 Trans-Am Championship

 

Presented by

 

Fast Facts:

  • One of the fastest growing professional auto racing series' in North America

  • Owned and operated by Parella Motorsports Holdings sanctioned by SCCA Pro Racing Ltd.

  • Approximately 70 race cars competed in 2021, with higher number expected for 2022

  • Races were broadcast on CBS Sports Network and MAV TV platforms

  • Season end Premier event: Circuit of the Americas (COTA)

  • Team sponsors have included: Kryptauri Cybersecurity, Lucas Oil, Sinclair, Liqui Moly, Motul, Big Machine Vodka & Goodboy Bob Coffee Roasters

 Throughout the years, some of the greatest names in motorsports have participated in the Trans Am series. Backdating the Drivers’ Championship to the inaugural season, 30 different drivers took titles, with multiple Championships.

Past drivers include: Mark Donahue, Hurley Haywood, Elliott Forbes-Robinson, Parnelli Jones, Boris Said, Scott Pruett, Tommy Kendall, Ron Fellowes, Willy T. Ribbs, Dorsey Schroeder, and Wally Dallenbach, Jr.

 Why the TransAM Series?

The TransAm racing series is the home of American road racing. Some of the biggest household names in racing history has emerged from the TransAM racing series. In fact, some of the current household names have just participated in the TA2 series during the 2021 season. 👀

Current household names would include:

  • Daniel Suarez (NASCAR)

  • Ryan Newman (NASCAR)

  • Austin Dillion (NASCAR)

 What Makes The TA2 Racing Class So Unique When Compared To TA?

  • The TA racing class has no financial limits nor any vehicle power restrictions. As fun as it may sound, the winner’s circle can easily be influenced. Unlike TA, the TA2 class can’t be impacted by financial juggernauts. In return, this influences the excitement of door-to-door competitive racing while being lead by the car’s heartbeat, “team talent”.

  • TA2 consists of only three vehicles, all made by American manufactures: The Ford Mustang, The Dodge Challenger, and The Chevrolet Camaro. Since TA2 only contains American manufacturers, Sponsor activations will have a targeted audience that’s consistent all season long.

 Why Is This Such A Crucial Time In American Motorsport History?

The TA2 racing series is one of the hottest commodities in American Road Racing. In fact, due to the emerging excitement and overall demand, TransAM has partnered with the CBS Sports Network. This partnership provides access to more than 55 million subscribers via cable, satellite, and major streaming services such as Hulu and YouTube TV. Cable alone has 150+ providers. Do the Math.

Why Should You Partner With SigalSport Racing?

“The world of motorsport is a unique type of excitement that anyone can fall in love with. The primary focus of SigalSport Racing is not just about winning races. SigalSport Racing wants to reintroduce American road racing in an exciting new way to the new era. Most importantly, we’re going to do this under the core values of our team: love, diversity, and the addiction to fast cars.” - Gene Sigal

Trans-Am Series Exposure Summary

  • CBS Sports Network & MAVTV Motorsports.

    CBS Sports Network in 65M homes with Motorsports Mundial

  • MAVTV in 32M homes with Max Power.

  • Distribution reaches 550M through Motorsports Mundial, Max Power, and Planet Speed.

“All episodes and content will be available on the CBS Sports Network on cable and satellite, as well as CBSSports.com and streaming service subscriptions that include CBS Sports Network content, such as Hulu and YouTube TV. CBS Sports Network is distributed to 55 million subscribers, and has carriage deals with more than 150 cable providers.”
— TransAM

Facebook, Twitter & Instagram

  • 52,052 (+13.6%)

  • 7,315,216 (+15.8%)

  • 6.9%* (Per Impression)

    *A measure of engagements across all platforms. According to social media marketing agency, Nvision, an engagement rate over 6.7% is considered “very high”.

  • 505,397 (+19.4%)

  • 31,170

Social Media

  • Has been downloaded 1,044+ times since June of 2020

  • Generated 562,471 views

  • 482,400 video views equaling 88,500 viewing hours.

    12,100 channel subscribers

Earned Media

  • 394

  • 174 million

  • 2.75 million

  • 54,600

Benefits include:

  • High visibility branding of all team assets

  • VIP hospitality and customer entertainment at the races, absent of competitive influences

  • B2B development opportunities with other team and series partners

  • Extensive media exposure, including TV, print, and internet

  • Numerous PR and promotional opportunities that feature the race car, drivers, and team

  • Morale builder for employees, associates and partners

Sponsor Activation Elements Can Include:

  • Ad buys on race broadcasts

  • Race event title sponsorships

  • Official partner status with the Trans Am Series

  • Car and driver appearances at company events and offices

  • Track side information booths and ambassadors

 

Sponsor Packages

Multi-Year Packages Available

We currently offer short-term to multi-year packages with various activation elements. Our packages are strategically built to increase brand awareness. If you have a passion for motorsport, you have a home with SigalSport. Let us know what you need, we have options for everyone.

Branding Signage Includes:

Entire team: Race car, show car, driver’s suits, team firesuits, transporter, support vehicles, pit equipment, press kit, team website, shop signs, etc.

PACKAGES INCLUDE:

  • Onboard TV camera at every live race.

  • Hospitality package to entertain 10 VIP guests per race (includes pit passes, VIP catering, team apparel).

  • Team show car available for the duration of the contract for trade shows, special events, etc.

  • Team drivers available during the year for trade shows, special events, media launches, etc.

 Why SigalSport Racing?

SigalSport Racing isn’t just about excelling on the track. We’re striving to make an impact off the grid as well. Our goal is to introduce the world of racing through the power of philanthropy. Racing in general has always been perceived as culturally niched; however, that’s far from the truth. We are here to change that!

The SigalSport Forecast

🌤

The SigalSport Forecast 🌤

  • We want to bring the world of racing to local schools all across the country.

  • The future of motorsport starts with our youth. Let’s put them on the right track so they can race to success.

  • All walks of life should have the opportunity to race. Our goal is to sponsor and train an adolescence that has a dream.

  • The fanbase should never be undervalued. Therefore, it’s important for us to remind them that they’re a part of something special! ♥️

  • Philanthropy is endless behind pure hearts. Let’s get creative and make a difference.

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